Route is a payments company enabling creators to earn by promoting their favourite brands.

-PROBLEM
Over the years there’s been a lot of innovation around creator platforms however 3 million African creators are shut out of most of it.
African creators such as — writers, artists, social media influencers, gamers, podcasters— struggle to earn a living from their content because of payment problems and the low earning power of their audience.

-SOLUTION
Route is a one stop shop that connects brands, creators and shoppers. Today brands pay Route to market their products and service through our network of creators also incentivise shoppers with cash-back rewards for every in-store & online purchase made through the route application.

-MARKET SIZE
$257B - Total Addressable Market
$90B - Serviceable Addressable Market
$15B - Serviceable Obtainable Market

-BUSINESS MODEL
Route runs a B2B2C business model we make money through commission fees from the marketplace and transfer fees from each transaction made through our platform.

-TRACTION
💰Gross Merchandise Value - $150k, 📥Monthly Recurring Revenue - $22,400, 👩🏼‍💻Users - 20k+, 👱🏼‍♂️Monthly Active Users - 10k, 🇰🇪Active in Kenya.

-LONG TERM GOALS OF ROUTE MONEY (18 MONTHS)
Gross Merchandise Value - $1M
Monthly Recurring Revenue - $300K
Users - 200,000
Monthly Active Users- 100,000
Go Live in Uganda🇺🇬, Tanzania 🇹🇿